Are you cat or lion?

Penny Gregory of Penny Gregory Interiors an expert in helping you make your home look just the way you would like it to. So I asked Penny what is it like being a sole trader in a recession?
Penny says “It is like tightening your belt.   You have to look after the pennies rather than the pounds.

Work used to just ‘come in’ but now you have to be focussed and looking for it. It is a bit like – before you might have been like a content cat curled up in front of the fire and business just came to you.

But during the recession you have to get that hunger.   A bit like an animal that hunts.  To be really effective they have to be really hungry. I guess in a recession you are in fact more effective.

So the positive side of being in a business in a recession is that you do:


  • Pull in the belt
  • Watch the pennies
  • Get hungry for business
  • Work smarter
  • Look after your existing clients like royalty
  • Source clients in an economical way
  • Cash flow is monitored more accurately


And it can still be fun and profitable.

When I asked Penny – “when you work with Step by Step Listening and you are a business in a recession that’s like what?”

She said.  “It helps me to focus on what I need to achieve it provides me with the psychological support.   By definition sole trader says that you are on your own.  So it is like joining together, sharing experiences and encouraging. It is a bit like having your own staff room.  A place where you can discuss and share and you know it will stay in that staff room. Other members of staff have really great ideas and they can ask you clever questions.”

Is there anything else about that staff room?

“The staff room is a comfortable, safe and confidential place. It is like having the benefits of a larger organisation without the hassles. The group gives me the motivation to be focussed and to hunt for my clients and the opportunity to curl up like a contented cat while celebrating my achievements.”

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